Our Process
How we work, documented.
Everything about working with us: our process, project phases, policies, pricing and FAQs. Explained, not improvised, so you always know exactly what happens next.
Start here
Welcome to our Process Docs. This page explains exactly how we work, from first call to launch and beyond, so nothing is left to guesswork.
Who this is for
Active clients working with us right now
Prospective clients evaluating a project
Our internal team, aligned on one standard
Most visited
How it works
Revisions
Brand assets
FAQ
How to use this
Read top to bottom for the full journey, or jump straight to what you need: revisions, working together, or FAQs.
Every project moves through five phases
A clear, repeatable path from first call to launch, so you always know what is happening now and what comes next.
001
Discovery
A 30-minute call to align on goals, scope and fit, before any commitment. You get a tailored proposal within 48 hours.
002
Kickoff & Brief
Once the agreement is signed, we gather everything needed before design begins: a structured brief and your brand assets.
003
Design
Structure first (wireframes), then visuals: homepage to lock direction, then all pages, with two focused rounds of revisions.
004
Build & Launch
Approved design becomes a pixel-perfect Framer build: responsive, CMS, forms, SEO, then QA, staging review, and go-live.
005
Post-Launch Support
14 days of free bug-fix support after launch. Beyond that, ongoing care is available through a maintenance plan.
Typical timeline is 2 to 4 weeks end to end. Our promise: no scope creep, written sign-offs at every phase, and 14 days of free support after launch.
Your part at each phase: join the discovery call, fill the brief, give consolidated feedback, review the staging link, and approve go-live.
What you receive at each stage
Every phase ends with something concrete in your hands, never a vague status update.
What each phase delivers
Discovery: a tailored proposal and quote, within 48 hours.
Kickoff: a clear project brief and a shared asset folder.
Design: approved designs, signed off in writing.
Build: a private staging link to review before launch.
Launch: your live website, plus 14 days of support.
001
Discovery, in detail
We cover goals, audience, scope, timeline and budget
A free 30-minute call, with no commitment
Sample questions: what is the goal, who is the audience, any reference sites
You get a tailored proposal within 48 hours
002
Kickoff & Brief, in detail
A 45-minute kickoff call to align on everything
A structured brief form, 30+ questions across 8 sections
Asset checklist: logo, content, images, brand guidelines
Design starts only once the brief and assets are in
003
Design, in detail
Step 1: wireframes to approve the structure first
Step 2: visual design, homepage first to lock direction
Step 3: two consolidated rounds of revisions
Written sign-off marks the end of the phase
004
Build & Launch, in detail
Responsive build with animations, CMS, forms, SEO and analytics
Internal QA checklist of 15 items before we share
Private staging review for bugs, not design changes
Launch day: go-live, DNS setup and final payment
005
Post-Launch Support, in detail
14 days of free bug-fix support after launch
Covered: bug fixes, broken forms, browser issues
Not covered: new features, design changes, new pages
Beyond 14 days: optional maintenance plans
What we need from you
The better your inputs, the sharper the result. Here is the full checklist.
Brand assets
Logo (SVG or PNG)
Brand colors
Primary and secondary fonts
Brand guidelines, if any
Copy and messaging
Headlines per page
Body copy
Button labels
SEO keywords (optional)
Imagery
High-quality hero and banner images
Product, team and lifestyle photos
A consistent visual style across all images
How we work together
A few simple ground rules that keep projects smooth and protect everyone’s time.
Communication
Email-first with a single point of contact. We reply within 24 working hours and send a short update every week.
Email-first, with one single point of contact
We reply within 24 working hours, both sides
A short weekly update: what is done, next, and pending
Working hours: Mon to Fri, 10 AM to 7 PM
Revisions
Two revision rounds per design phase. Send your feedback consolidated once per round so nothing gets missed.
Two revision rounds per design phase
Included: color, font, spacing, image and copy tweaks
Not a revision: new pages, new sections, direction changes
3 working days per round, then the project pauses
Change requests
Anything beyond the agreed scope is scoped and quoted upfront, so there are never surprise costs.
Triggered by new pages, scope additions or post sign-off edits
Flow: acknowledge, document, approve, invoice, execute
Time and cost impact stated upfront
They protect both your timeline and ours
Common pitfalls
Most delays come from scattered feedback or late assets. We flag these early and help you avoid them.
Conflicting feedback: fix with one point of contact
Drip-feed feedback: fix with one consolidated list per round
Late assets: fix by front-loading the checklist
Verbal-only decisions: always confirm in writing
Questions, answered
The things clients ask us most, answered openly.
001
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What types of projects do you take on?
New builds, redesigns, Figma-to-Framer conversions, and ongoing development.
002
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How long does a typical project take?
Most sites go from kickoff to launch in two to four weeks, depending on scope.
003
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How do revisions work?
Two consolidated rounds per design phase. Anything beyond that becomes a change request.
004
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Do I own the website?
Yes. Once the final payment clears, the project and all its content are yours.
005
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What happens after launch?
You get 14 days of free bug-fix support. After that, maintenance plans are available.
006
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Do you work with clients in other time zones?
Yes. We work with clients worldwide and keep communication async-friendly, with clear weekly updates so time zones are never a blocker.
007
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What do you need from me before we start?
Your brand assets, copy, and images. We share a simple checklist at kickoff so nothing slows the design down.
008
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How are payments structured?
Payments are split 50% to start, 25% at design sign-off, and 25% before launch. No hidden fees.
009
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What payment methods do you accept?
Bank transfer and popular online payment methods. All invoices are billed in USD.
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Do you offer refunds?
The initial deposit reserves your slot and is non-refundable, but you only pay for each stage as we reach it.
011
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Will my website be SEO-ready?
Yes. Every build includes clean structure, fast performance, meta tags, and basic on-page SEO out of the box.
012
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Can you integrate forms, CMS, or analytics?
Absolutely. We set up CMS, forms, analytics, and third-party tools as part of the build.
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Do you offer ongoing maintenance?
Yes. After the free 14-day window, monthly maintenance plans are available for updates and new pages.
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What if I only have a Figma design?
Perfect. We convert Figma designs into responsive, pixel-perfect Framer sites through our conversion service.
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Can the site scale later?
Absolutely. Framer sites are easy to extend with new pages and sections anytime.
Ready to start a project?
A quick guide to reaching us and sending the right details, so we can respond faster and quote more accurately.
What to include in your message
A brief idea of what you want to build
2 to 3 reference websites you like
An approximate budget range
Your target launch date
Whether your content is ready
How to reach us
Book a call, email us, or use the contact form. We reply within about 4 working hours and set up a free 30-minute discovery call.
Let us build your next website.
Tell us what you have in mind and we will get back within about 4 working hours.