Let’s walk through a detailed guide on how to create a Google My Business profile, including the process of adding a new user to the GMB profile. This way, you can effectively showcase your local business to your specific target audience.
Google My Business (GMB) is a complimentary service provided by Google that allows businesses to manage their online presence across the search engine and its associated services. By creating and managing a business profile on Google, businesses can make it easier for potential customers to discover and learn about them. Here are some of the key features and benefits of Google My Business:
1. Business Information Management: GMB provides a platform for businesses to share accurate and up-to-date information about themselves. This includes essential details such as the business name, address, contact number, operating hours, and website. This information is displayed in Google Search and Maps, making it easier for users to find and connect with the business.
2. Local Search Engine Optimization (SEO): A well-optimized GMB profile can enhance a business’s visibility in local search results. This is particularly important for attracting local customers who are searching for nearby products or services.
3. Customer Reviews and Ratings Management: GMB offers businesses the ability to manage and respond to customer reviews and ratings. Positive reviews can boost a business’s reputation, while responding to negative reviews can demonstrate the business’s commitment to customer satisfaction.
4. Visual Content Display: Businesses can upload photos and videos to their GMB profile to showcase their products, services, and premises. This visual content can attract potential customers and provide them with a better understanding of what the business has to offer.
5. Insights and Analytics: GMB provides valuable insights into how customers interact with the business profile. This includes data on the number of profile views, clicks, and actions taken (such as phone calls or website visits). Businesses can use this information to understand their online performance and make data-driven decisions.
6. Integration with Google Maps: A well-maintained GMB profile ensures that the business is accurately represented on Google Maps. This makes it easier for customers to find the business’s physical location.
7. Posts and Updates: Businesses can use GMB posts to share updates, special offers, events, and other relevant information. These posts appear in the business profile and on Google Search, providing additional opportunities to engage with potential customers.
Google My Business is an invaluable tool for any business seeking to establish and manage their online presence, particularly in the context of local search and discovery. It offers a range of features designed to make it easier for businesses to connect with their customers and for customers to find the businesses they need.
If your Business Profile is already created then Open the GMB Profile Jump to “Step 19th” and Follow the Profile Sharing steps.
If Your Business is Not Submitted on GMB then Follow Below Steps:
Step 1: Go to the GMB Page and sign in to Your Profile- https://www.google.com/business/
Step 2: Enter Your Business Name that You want to visible on Google
Step 3: Select your Business Type
Step 4: Add Your Website
Step 5: Add Business Category
Step 6: Add Your Business Address
Step 7: Mark your Exact Location
Step 8: Add your Business Contact Number
Step 9: Select checkbox as per your thought and Agree T&C
Step 10: Verify Your Business profile on GMB { Detailed video for Verify Your Profile => Check here } If you want to verify later then click on the “Verify Later” option.
Note: but keep in mind Business Verification is a very important step because it helps Google to recognize your business and also it enables us to see our profile on Google Search. Without profile verification, google does not show our GMB profile on Search.
Step 11: Add your services
Step 12: Add your business hours with starting and closing time
Note: Adding Business hours is helpful for our business that our customers easily check our business timing and all.
Step 13: Enable the Message option when your Customers send.
Step 14: Add Your business description in detail “What You do and How You Helps Your Customers”.
Step 15: Add Your business Real images that describe your Business. That helps your customers to identify your business.
Step 16: Skip this step if you don’t want to run ads
Step 17: Click on Continue Button.
Step 18: Now Your Business Profile is Created
Step 19: From the potential list of locations you might see after logging in, select the location you wish to grant a user access to
A Google Search Results page will open with the selected Google Business Profile at the top.
Choose to open the menu by clicking the three dots (1) in the top left corner and select “Business Profile settings” (2) from the menu that opens
Step 20: Select “Managers” in the pop-up that opens
Step 21: Click on the “Add” button so that you can grant access to new users.
Step 22: Enter the Email address (1) and select the correct user role you want to grant to the new user (2) and click on “Invite” (3)
Step 23: Now a new user has been added successfully. After accepting an invitation by a new user, they can easily access and manage Your GMB profile.
Improving your Google My Business (GMB) profile is crucial for boosting your online visibility. Let’s break down some easy-to-follow tips for optimizing your GMB profile:
1. Take Control of Your Business Profile: Make sure you have ownership of your business information on Google.
2. Complete All Sections of Your GMB Account: Fill in all the details in your GMB profile to provide comprehensive information.
3. Accuracy in Contact Information: Double-check and ensure that your business name, address, and phone number are consistent across all online platforms.
4. Choose Relevant Categories: Select primary and secondary categories that accurately represent your business.
5. Highlight Business Attributes: Showcase specific features of your business that customers find valuable.
6. Craft a Detailed Business Description: Write a thorough and keyword-optimized description of your business.
7. Regularly Share Updates with Google Posts: Post weekly updates, offers, events, and other relevant information on your GMB profile.
8. Frequently Add New Photos: Keep your GMB profile visually appealing by regularly adding high-quality, descriptive photos.
9. Engage with Customer Questions: Respond promptly to questions asked by customers or potential customers.
10. Encourage and Respond to Reviews: Promptly respond to customer reviews, whether they are positive or negative, and encourage customers to leave feedback.
11. Provide Detailed Product/Service Information: Add comprehensive details about your products or services.
12. Enable Messaging: Allow direct communication with customers through the GMB messaging feature.
13. Regularly Update Your Profile: Keep your GMB profile current and accurate by updating it regularly.
Remember, a well-optimized GMB profile can positively impact your local search ranking, attract more customers, and enhance overall engagement.
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