Founded in 1895 by Joseph William Foster, the sports equipment brand supplied shoes to athletes competing in the 1924 summer Olympics. Reebok logo meaning – The company’s name is inspired by the South African antelope known as the rhebok, a strong and graceful animal in Afrikaans.
Reebok is a world-renowned fitness brand that produces high-quality fitness apparel and footwear for a diverse range of global customers. The company has regularly updated its logo to reflect contemporary design trends over the years.
Reebok is a leading fitness brand that designs and manufactures high-quality fitness apparel and footwear for customers around the world. The company updates its logo regularly to reflect current design trends.
Here Is How The Reebok Logo Evolved Over The Decades
Reebok’s first logo was created in 1958 and consisted of two overlapping rugby posts. Reebok company logo logo was used until 1960 when the company changed its name to Reebok. The new logo was a stylized Union Jack flag.
In 1971, the reebok logo classic was redesigned to a more abstract form and has undergone several changes since then. Today, the Reebok logo is a stylized abstract shape that represents the speed and agility of the company’s products.
After the Reebok Union Jack Logo, the company developed a new reebok company logo design. This time, the logo had the company name, but it was divided into two parts by some abstract geometric shape. First, there was a thin zig-zag horizontal contouring.
The company incorporated the British flag on the right side of its brand name in 1977. The designer used a sans-serif font with diagonal lines and rounded letter angles.
In 1993, the now-iconic Reebok emblem took shape. It was created with two thick blue lines that resembled a racing track, merging into one sharp line. A red triangle was placed over the lines, crossing them.
This image was found to the right of the brand name. This time, the wordmark was in a lighter shade of blue, as compared to the previous logo.
In 1997, the company updated the reebok logo triangle slightly, moving the symbol to the top of the wordmark. The color scheme was also changed, becoming light gray instead of the earlier bright red and blue.
The new company reebok official logo is sleek and sophisticated. It is easy on the eyes and gives the impression that the brand is professional and produces high-quality fitness wear.
The company updated its reebok official logo design in 2000, keeping the emblem unchanged. The emblem was positioned to the left of the wordmark on a grey background. The emblem and brand name were enclosed within a parallelogram outlined in thick blue.
The company updated its logo design in 2000. The emblem was kept unchanged and positioned to the left of the wordmark on a grey background. The emblem and brand name were enclosed within a parallelogram outlined in thick blue.
The font appears to be italicized to express motion and speed symbolically. As far as color changes go, the brand name was changed to red in order to give the sports logo a distinctive visual identity and evoke viewers’ emotions of passion and energy.
The company made another change in 2005 when it shortened its brand name in the logo. The new name, “RBK,” was written in red italics to depict movement.
The blue emblem was placed in a rectangular frame with rounded angles on the left of the symbol.
In 2008, Reebok underwent a reebok logo image redesign to create a more minimalistic look. This type of logo design uses very few elements in order to communicate a message effectively. Typically, only one font or color is needed to get the point across to potential customers.
Reebok all logos reduced its logo to simply the brand name in a sans-serif font. The light blue hue of the redesigned logo adhered to minimalistic design principles. The company kept this logo for nearly six years.
In 2014, Reebok reintroduced its colors with a redesigned icon. The new CrossFit Delta emblem was a minimalist triangle in red, made up of three equal segments. The brand name appeared in black.
The company has used three symbols altogether: the Union Jack flag, the Delta, and then the vectorial symbol.
During this time, the company was looking to project its brand as one of change and transformation, not just speed and performance. This was evident from the company’s CrossFit Delta emblem incorporated into the logo.
Reebok chose this symbol because it represents the three physical, mental, and social changes that occur from practicing hard.
The reebok logo name brand’s iconic emblem logo from the 1979s made a return in 2019, but with a different color palette. This time, the blue and red color schemes were replaced with a monochrome palette. The wordmark was also moved to the top, with the emblem underneath.
The company announced that effective in 2020, all of its products would be branded with the “drop-R” wordmark and the Vector logo.
According to Matt O’Toole, President of Reebok, the company’s mission is to be the best fitness brand in the world. Reebok operates at the intersection of fitness and fashion, and its product lineup reflects that connection.
“Our goal is to create a cohesive brand identity that is reflected in our diverse product portfolio. By further differentiation of our products, we are able to appeal to a wider range of customers and create a stronger brand presence.”
The following are the various phases that the Reebok rbk logo has gone through since its inception in 1958. It is evident that the company has been constantly tweaking its logo by adding or removing certain design elements over the years.
The company did that to align with the changing landscape. For instance, when the minimalistic design trend picked up, Reebok also switched to this trend by keeping only the brand name.
A key lesson to take away from the Reebok logo design is that logos should be kept simple in order to communicate a clear brand message. The Reebok logo has always been a prime example of this, with its clean and straightforward design allowing for easy alterations as needed over the years.
Do you also need to redesign your existing logo, or are you looking for an entirely new logo? Brainstorming to come up with lots of unique design ideas is key if you want to design it in-house.
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The Reebok exofit clean logo is an internationally recognized symbol of simplicity and uniqueness. However, over the years the logo has undergone several changes.
To begin with, the logo started out as a Union Jack flag to express patriotism. However, it eventually morphed into a wordmark only. After that, it came up with symbols, and now it is a combination logo with the brand name and the symbol.